AtomicPR has gained popularity in the recent past and many companies have resorted to employing it to increase its profitability. Atomic approach involves the combination of classical PR with social media, video and search engine optimization in collaboration with the use of communications analytics so as to enhance strategy building, effective planning and comprehensive program measurement. IT has been applied and more often found to yield a 100% increase or more across a number of PR program that did not use it before. This is achieved with a lower budget allocation thereby saving a lot of costs and increasing profitability.
So what are the benefits of the atomic approach? Atomic engagements are boosted by online tools and streamlined procedures that minimizes expenses incurred by clients in traditional agencies. There is regular contacting of the client as well as provision of teammates on-demand that assist the client. They can access materials, plans, work-in-progress, documents media and blogger contact histories, research, clippings, collaboration tools, calendars, contact information and other useful things. It makes work easier fro beginning to finish with little effort. This will save time and money that can be directed to other activities.
The atomic analytic’s – approach has enabled many firms to find loopholes in their operations and take advantage to enhance productivity. The atomic approach capitalizes on the fact that there is a lot of information that moves quickly in the current technological world and without technical firepower it will be hard for any organization to detect, understand and take action on these loose ends. It is only the use of atomic approach that enables the skilled atomic professionals to notice subtleties, develop more sophisticated insights, come up with smarter strategy and come up with good ideas that are geared towards connecting with specific individuals or the community. The results are then measured and in case of any discrepancy they are rectified.
AtomicPR has been applied in many global organizations. It was applied with Sony Erickson. This was in the creation of #Catch the Tablet social media campaign. It combined Twitter, Facebook, and gaming elements. This was to benefit both Sony and Fans. The fans got a chance to win a Tablet whereas Sony won. A Facebook tab was built as a central hub so that fans could learn about and RSVP for events. They could also utilize interactive maps in identifying where to go to “Catch the Tablet”. This was one of the most successful social media campaign in the U.S ever implemented by Sony.